The mischief makers are at work already. Jeremy Robson naturally found ways of interpreting the Niall Quinn announcement in a quite different way than presented by SAFC …
There has been a widespread discussion following the news that Niall Quinn has stepped down as Sunderland chairman to pursue other duties. Much of this debate is about the truth in the statement. But in reality, can a man in Ellis Short’s position actually afford to tell the whole truth?
What would the reaction be if the news reports following the press release said the following:
Niall Quinn has been forced to step down by Sunderland AFC’s owner, the Texan billionaire Ellis Short.
“Niall is one of the nicest guys that I have come across during my time in football. He is very popular with the followers of this club, and it’s with great reluctance that I have had to remove him from his post as chairman.
As he is such a genial and well loved gentleman I have created a position for him in the Far East, developing the SAFC brand in that part of the world. I haven’t the foggiest idea what that means and neither does he, but we all feel better about the changes we have to make by telling everyone that. I’ve invested a fortune in this club and it’s as clear as day that we are getting worse and not better.
Steve Bruce was a terrible appointment, which I grilled Niall about at the time. He insisted that Steve was the best that we could get. I regret taking Niall’s lead on this but he was the football guy and I am the businessman. I made a mistake in trusting his judgement and I regret that.
Niall said to me: “If Steve goes then I go.” I know that he meant leave altogether but I’ve sent the pair of them to Korea which is far enough away. The website we were on couldn’t issue tickets for Timbuktu anyway.”
Quinn will be heading off later this week to the Far East as part of his new role and will be accompanied by both Steve Bruce and Mike Farnan who until Quinn’s change of role had some post loosely described as “National and International Marketing Manager.”
When quizzed about the longer term future of manager Steve Bruce, the London based financier said: “Steve Bruce is the manager of Sunderland football club and will remain as the manager until I sack him.”
When asked to elaborate on whether Steve Bruce would still be in charge for the upcoming Arsenal game, Short told reporters that he is “Still waiting for Martin O’Neill to respond to my text messages and voicemail,” and when probed about the possibility of Steve MacLaren (who earlier resigned as manager of Nottingham Forest). taking the reins at the Stadium of Light he responded curtly with “It’s a manager for a football club I need here. If could get somebody better than him at Burger King!”