We’ve all seen Cashamoah €yan’s protestations that his move from the English Premier League to the United Arab Emirates was not about money. Come up with the best non-financial explanation, buy something from the Salut! Sunderland shop – even it’s only a £2 pen! – and we will dip into the merchandise to add some suitable prize. Was the lure Al Ain Zoo (I’ve been there; not bad) or maybe the spectacular views from the summit of Jebel Hafeet (ditto)? A footballing reason we’ve all missed? Editor’s decision final blah, blah. Meanwhile, some good news on the prices front …
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Just wait until Sunderland actually win a game, I thought. That’ll be the moment to exploit the feel-good factor and sneakily put up the prices of Salut! Sunderland‘s merchandise.
Instead the prices are coming down.