
Even observers beyond the red and white segment of the North East can see that Newcastle United, “Geordie Nation” and “everyone’s second team” nonsense aside, are not an especially likeable football club.
The self-promotion can verge on the absurd. The babyish bans imposed on locally based reporters bring Mike Ashley into disrepute and make the job of honest communications staff a nightmare (even if, on a winning run, some Mags are at last willing to support the Stasi-like assault on free expression).