Someone had to win and the rest of us had to lose. The competition to find a name for Sam Allardyce’s post-match thoughts, or those sent out by the press office with his signature, has run its course.
Sam Allardyce’s e-mail after each win, defeat and draw will assume the title SA’s Essay – or maybe it should be SA’s Essays – with many thanks to Joan Dawson, whose declared yearning for a Salut! Sunderland mug drove her to offer several options.
