Malcolm Dawson, deputy editor, writes……..Stewart Donald and Charlie Methven appear to be men of their word. OK Charlie is a professional PR guru so we’d expect him to be good at his job, but so far the new owners are delivering:
* a new manager who seems to be developing a positive work ethic and has promised an entertaining style of football
* new signings within budget who are all speaking highly about Sunderland AFC and their delight at coming to Wearside
* players who do not wish to buy into the club’s future given short shrift with a promise that the club will not be taken for a ride by players and their agents
* the beginning of the replacement of the pink seats, an increasing involvement of the fans, an acknowledgement that supporters are the club and a repairing of that damaged relationship.
This afternoon has seen the launch of the new season’s home and away kit and again Stewart has shown that he is not talking rubbish. A few weeks ago he told us that while the designs had been agreed long before he took control we, as fans, would be a lot happier with the new shirts and I can’t envisage anyone, who thinks last year’s effort was superior to those unveiled today. Well the home kit at least. (See it here on safc.com)
It looks like a proper Sunderland strip. The stripes are wide and though some fans prefer the middle stripe to be red, that’s nit picky. Once again we have a traditional looking shirt with a round collar and an absence of fussiness. The shorts are black and the socks red. Fine by me. My one gripe might be that we are told there may be occasions when the shirt is worn with red shorts to avoid a clash with the opposition. Personally, as someone who first watched the team of Harvey, Hurley, McNab I got accustomed to seeing us play in white shorts. so I’d have rather seen that than red but hey – at least we won’t look like sticks of Seaburn rock when the Lads take the field.
The change strip is a rather smart black but this time Adidas and their marketing team haven’t tried to win us over by pretending it was chosen as a mark of respect to the area’s mining heritage. This time just let it stand on its own as a smart piece of kit. I like it.
I expect the supporters who watch the boys run out at Darlington tomorrow will feel just as positive about one more tiny piece in the feel good jigsaw.
Ha’way the Lads.