Can four million be wrong? Salut! Sunderland scales the heights

Three words that sum up our mission

Stop Press: we passed 4,000,000 some time between 1pm and 2pm. Did anyone grab a pic of the figure? Tell us if so and you qualify for a prize


We have said something like it before and it remains the case now save that the figure has grown higher. Four million hits to a website does not mean that much if you compare it with what the big news, entertainment and pop culture sites attract. But Salut! Sunderland is rather proud to be on the brink of passing that figure. As I start to write, it stands at 3,998,551 so the 4m point will be reached within a day or less.

We took our first breath of air back in January 2007. That was when I, Monsieur Salut, newly redundant but still prevented by contractual nonsense from working for anyone else for another month or so, decided to expand my tinpot Salut! empire to embrace a lifelong passion for Sunderland AFC.

The empire then stretched no further than Salut!, a privatised version of the blog I’d done for The Daily Telegraph when its Paris bureau chief. It later grew to encompass interests in folk music – Salut! Live – and North-eastern nostalgia (Salut! North). Over time, the other three have been given less and less effort though each gets the occasional burst of activity.

Salut! Sunderland is the pride and joy of the stable. Almost nothing in a long professional life of writing and editing has given as much pleasure and pride.

I have no more than need-to-know expertise when running a website. My associate editor John McCormick is a lot more savvy and the deputy editor, Malcolm Dawson, is at least a little more so. Pete Sixsmith knows how to weave magic with his prose but has next to no knowledge of what goes on beneath the bonnet of the site.

Somehow, we plod on. It fills all of us with pride when people – not always Sunderland supporters – say we offer something other sites do not. We cannot hope to compete with the big boys, and actually have no wish to. We are content to appeal to a small but intelligent readership and bask in minor glory when, as happens, we rise well above 1-2,000 visits in one day.

Thank you, new readers and old, regular and occasional, for helping to make Salut! Sunderland a modest success story. And mighty thanks to the afore-mentioned colleagues and friends, to Jake the graphic wizard out in Spain and to all those who have contributed to the site. They know who they are and any list I offer will betray omissions: Ken Gambles, Bob Chapman, “Wrinkly” Pete Lynn, Lars Knutsen, Jeremy Robson, Paul Summerside, Ron Hutchison … who have I left out?

Another of those special-ish prizes will be awarded to the reader who posts the comment about the site – appreciative or otherwise – that we, the editorial collective, considers to be the best.

Ha’way the Lads.

8 thoughts on “Can four million be wrong? Salut! Sunderland scales the heights”

  1. Well done all the team. It must be gratifying to know that so many people are visiting the site.
    The articles are always well written, interesting and informative.
    We’ll done again.

  2. I’d like to add my compliments too. Great site. I value its knowledgeable comment, humour, and lack of vitriol [ a rarity on similar football mediums.

  3. Well done M.Salut. Having been involved a little on the inside I know what you go through so you richly deserve achieving this memorable moment.

  4. Congrats Guys….you forgot to mention your Scottish Correspondent in the thank you’s but I’ll let you off

  5. Not everything that counts can be counted
    Not everything that can be counted counts

    The 4 million hits is interesting, but it is the wit and wisdom of the articles and responses that makes it easy to return. The authors wear their intelligence lightly which makes the site welcoming and inclusive

    Finally, I love Jake’s artistic efforts….top stuff

    Please keep it up y’all


  6. Now living down on the south coast and have been for the last 14 years I look forward to my regular reads and particularly guess the score ( been no where near yet ) think that the site and articles are brilliant.
    Living down here has had one advantage though as Pompey are struggling to sell their tickets it means I have been able to get one for the final although I may have to be a bit subdued AT LEAST UNTIL WE SCORE

  7. Congratulations Monsieur Salut and the team.

    I read almost every article published on the site because the reports are invariably original and not a rehash of articles from other sources.

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