Standard practice around here is that an admirable band of stalwarts call by every day or so to see what Salut! Sunderland has been up to.
Hundreds more, and sometimes thousands, visit the site only when something new appears on newsnow.co.uk’s SAFC pages or a kind soul drops a link at Ready to Go or elsewhere.
The trick, when trying to avoid descent into insanity as a fan site editor, is to take it all in the stride. Must Not Fret about readership figures should be the mantra; let us be the low-circulation site for the thinking supporter and stop worrying about tabloid-level hits.