It’s what the French call gagnant gagnant, a win-win situation for Salut! Sunderland.
Either the matchday programme for SAFC v Derby County put on sales because I tipped off readers that I’d written an article for it, enabling me to claim credit for the circulation rise. Or sales slipped because you boycotted it, having heard that the mean-spirited bods who stalk the corridors of power at the Red and White programme HQ had refused to print the tiniest reference to this blog.
But I jest.
As I admitted when R&W somewhat belatedly gave a firm No to a request I thought they had already granted, I am so daft about the club that I’d have written the piece for them anyway.
If you missed it, and have a soft spot for other people’s hard luck stories, read on. You’ll learn about a Big Match day out that sticks nastily in the memory for members of the London branch of the SAFC Supporters’ Association.
It is bad enough being dumped out of the FA Cup after reaching the 2004 semi-finals and a game against Millwall that we all expect to win.
But you know it’s not your day when you are then dumped in the mud near Derby – sorry, County fans, nothing personal about the location – on your way home.
Read more